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Past, Present or Future? You Choose!
As more people get vaccinated across the US, it is starting to open up options….and considerations….to explore what our NEW, new normal...
Heather Polivka
4 min read


How I Inadvertently Became Prepared for a Post-Pandemic Work World
When I started at UnitedHealth Group, I had no way of knowing that all of the ways I evolved my team model to meet our business needs...
Heather Polivka
4 min read


8 Reasons Employee Engagement Efforts Fail - Part 2
We’re Baa-aack! Thanks for coming back to dig further into the key reasons we believe that we have made so little progress in moving the...
Heather Polivka
7 min read


Mavens & Misfits: Fixing a Broken Employer Brand
In this video podcast, Heather Polivka and Chris Gustanski of Due North Search discuss what companies can do to repair their employer...
Heather Polivka
12 min read


8 Reasons Most Employee Engagement Efforts Fail - Part 1
We are back at pre-COVID levels of employee engagement in the US (Gallup Oct ’20). That means about 1 in 3 works are engaged. 1 in 3. On...
Heather Polivka
6 min read


Sea of Sameness Episode 5: Latin America Part II
In this series about the Sea of Sameness in Corporate and Employer Branding, we explore how this plays out in Latin America. Welcome our...
Heather Polivka
10 min read


Hedge Your Bets
What should leaders do now to keep their best talent to fuel economic growth in 2021?
Heather Polivka
1 min read


Sea of Sameness: Latin America
In this series about the Sea of Sameness in Corporate and Employer Branding, we explore how this plays out in Latin America. Welcome our...
Heather Polivka
17 min read


Sea of Sameness: The Talent Experience
We continue our series looking at the Sea of Sameness in Employer Branding & Corporate Branding, the impact on the talent experience, and...
Heather Polivka
12 min read


Listening to Walk the Talk....
For all Employer Brand Leaders, the work to better understand and deliver on the brand promises to ALL employees, without disparity, will re
Heather Polivka
6 min read


How Large & Small companies can address the "Sea of Sameness" in Employer Branding
We explore the actions both large and small employers can take to cut through the Sea of Sameness to attract talent
Heather Polivka
1 min read


Sea of Sameness in Brand Messaging
We uncover a sea of sameness in employer brand messaging, aligned to a sea of sameness of corporate brand messaging. How does the similar m
Heather Polivka
1 min read


Employer Brand Leadership in a climate of uncertainty...
I recently had the opportunity to do a zoom call to discuss the critical role Employer Brand Leaders play right now for their organizations.
Heather Polivka
1 min read


Recognizing Employers taking care of those who take care of us....
We compiled a list to give kudos to companies taking care of the people who are taking care of us during COVID-19.... their employees!
Heather Polivka
1 min read


Employer Branding Leaders’ role during COVID-19 to MIND THE GAP!
The Employer Branding Leader can be the strategic voice for authenticity and transparency, minding the gap between actions and words.
Heather Polivka
5 min read


Why most Employee Social Media Advocacy programs seldom deliver the ROI promised
One of my areas of interest (and dare I say specialty??) is the intersection of Marketing & HR. These are the two most people-focused...

HeatherP Solutions
3 min read
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